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My Thoughts on The Volvo Truck Advertisement Series

I was quite amazed by the Volvo advertisements that gone viral on all social media. If you haven't watch the videos, scroll to the bottom of the post and watch 'em all.

As what the president of Volvo Trucks, Claes Nilsson mentioned it (in "Live Test 4"):
I've learned that when you want to make a YouTube hit, you need the hook at the beginning of the film. And here it is.

I think the Volvo Truck advertisements were brilliantly executed.

Overall Statistics

These are the statistics I compiled from Youtube. As of 16 Nov, the only available stats are until 14th Nov.
Note: On 16th Nov, "Live Test 6" already have 13,105,012 views.

As of November 14 2013

Volvo Truck subscribers: 34,385.
Total subscription from 6 Videos: 4,062.
% new subscribers from all videos: 11.81%

The most successful video

Among these video, the most successful one is The Epic Split feat. Van Damme (Live Test 6)

This video has 32,176 shares (0.49% share rate),
and contributed to 1,987 new subscribers (0.030% subscription rate),

That translate to about,
5 out of 1000 viewers share this video,
3 out of 10000 viewers subscribed to the channel after watching this video.

As comparison with the some of the videos that are similar in nature - videos that went viral from existing non-popular channel:

I think its pretty good job for Volvo Truck.

The Advertisement series


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